75-Year-Old Marlene Aron Killed In Flatbed Truck Accident on Cortland Avenue and Ellsworth Street In Bernal Heights

75-Year-Old Marlene Aron Killed In Flatbed Truck Accident on Cortland Avenue and Ellsworth Street In Bernal Heights

75-Year-Old Marlene Aron Killed In Flatbed Truck Accident on Cortland Avenue and Ellsworth Street In Bernal Heights

2018-09-22T14:56:35+00:00September 22nd, 2018|Personal Injury|

SAN FRANCISCO, CALIFORNIA (September 21, 2018) – A 75-year-old woman identified as Marlene Aron has died in a car accident after getting hit by a flatbed truck while walking near Cortland Avenue and Ellsworth Street.

The crash took place in the Bernal Heights region of San Francisco. San Francisco police are saying that the driver of the flatbed truck that hit Marlene Aron remained at the scene.

Emergency medical responders rushed to the intersection in order to help Marlene Aron. Unfortunately she was later pronounced dead.

This is the second fatal accident in San Francisco in less than one week. City officials have labeled certain areas “high injury corridors.”

There is currently a plan by city officials called Vision Zero to reduce traffic fatalities to zero by 2024.

An investigation into the fatal truck collision that killed Marlene Aron remains under investigation.

Pedestrian Accident Deaths In San Francisco

San Francisco is one of the four major pedestrian accident hotspots in California. A study by UC  Berkeley revealed that San Francisco, Los Angeles, Sacramento and San Diego have the vast majority of dangerous intersections in the state. Moreover, the road layout and geographic makeup of San Francisco create a number of unique hazards for pedestrians. For example, a number of the roads in San Francisco are on an incline, which can make stopping much more difficult for cars.  City officials are trying to combat the number of accidents with their ambitious Vision Zero platform. The goal of vision zero is to reduce traffic deaths to zero in San Francisco by 2024. There are 4 major steps for Vision Zero:

  1. Education: Street safety education will help people in San Francisco make better decisions about staying safe on the road – whether they are a pedestrian, driver or cyclist.

  2. Engineering: The vast majority of the accidents in San Francisco 70% occur on just 12 streets. City officials want to use science and engineering to help make these streets safer. Moreover, safety improvements will be added like reduced traffic speeds, bike lanes and wider sidewalks.

  3. Enforcement: Laws serve no purpose unless they are enforced. There are five major violations that lead to pedestrian accidents. City officials are committed to cracking down on anyone that violates those rules. For example, when cars block crosswalks this can often lead to a pedestrian accident.

  4. Evaluation: San Francisco City officials developed an innovative database tool called TransBASE to better understand why collisions are taking place. That data is then used to respond with appropriate safety measures to reduce accidents.

Some people may want to deride “Vision Zero” as pie in the sky. But it is certainly a step in the right direction and will hopefully result in a dramatic reduction in car accidents. Reducing traffic fatalities to zero, however, will likely not take place until a time when humans stop driving cars. Companies like Waymo, Tesla and Uber are all perfecting their self driving technology in San Francisco. That time may come a lot sooner than many suspect.

When a pedestrian is injured or killed in San Francisco there may be multiple entities that could face liability for the accident.

Liability In Accidents Involving Commercial Trucks

Pedestrians that are injured in San Francisco in a car accident may have the ability to file a claim for damages. If, for example, a commercial truck driver was negligent and failed to drive safely before hitting a pedestrian the company that they work for could be held liable. But in many situations, pedestrian accidents aren’t simply the fault of drivers. For example, a defect in the roadway or at an intersection could lead to an accident. Fault is determined on a percentage basis.

A driver could be 50% responsible for running over a pedestrian. But the city may also be 50% responsible if they failed to put a stop sign at an intersection that desperately needed one. Moreover, even if a pedestrian is partially responsible for their own accident that doesn’t mean that they won’t be able to recover damages. A jury will reduce a victim’s settlement proportionately by the percentage amount that the victim was deemed responsible for the accident. An experienced car accident attorney can evaluate your claim and take steps to help protect your rights.

Getting Help After A Pedestrian Accident

We at West Coast Trial Lawyers extend our condolences to the family  of Marlene Aron. This was the third fatal pedestrian collision in San Francisco in a short period of time. It is heartening to know that city officials, law enforcement and engineers  are working to make San Francisco safer for everyone. But drivers also need to do their part and slow down and keep their eyes open. This includes companies that hire drivers. Trucking companies must do their part to make sure their employees are well trained. When people or companies act negligently they should be held accountable.

If you or someone that you love has been injured or killed in a pedestrian collision in San Francisco there is help available. Our team of expert car accident attorneys can evaluate the facts of your case and let you know what your rights are. We have a proven track record of success in the courtroom and we focus exclusively on personal injury law. Whether you just have questions about your rights or are looking to get a police report we’re always here for you (888) 888-9285. Our personal injury lawyers are ready to help. 


  1. Joe Fitzgerald Rodriguez. Elderly woman struck by flatbed truck dies in second SF traffic death this week. September 20, 2018.

  2. CDPH Staff. Traffic Safety Reports: Pedestrian Injuries in California 2007-2013. 2013

  3. Justia Staff. Pedestrian Accidents. 2018.

  4. Amir Tikriti. Driver vs. Company Liability in Commercial Truck Accidents . 2018

  5. San Francisco Officials. Vision Zero SF. 2018